About us

Content Ignite is here to make a positive impact

We can see an online advertising ecosystem which is purely powered by contextual targeting, leaving the end-users privacy in-tact

We have built contextual technology for use inside the dominant adserver, Google Ad Manager, so that contextual technology can be used by any-sized publisher on the planet - removing barriers to a privacy-first future for consumers.

We have opened our technology via our self-serve Publishing Cloud to allow publishers to create their own segments based on contextual technology, empowering publishers to take control of their own direct sales.

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9 years in business.


3,000 publishers to date


1 team with a single vision

Channel Partner

Our story

Content Ignite® was launched in 2014 with a mission to become a leading global provider of adtech solutions with one goal; to help publishers unlock the commercial potential of their inventory

We are a collective of talent that can draw on a deep pool of experience across both the publisher and advertiser sides of the digital landscape.

Based in Bournemouth and London, the blend of city and sea air is the perfect mix to attract the best talent in the industry, helping us to achieve the perfect work-life balance for our team. Beyond technical features like our cutting edge ads, quick and easy integration and incredible functionality we also have taken care of the human aspect of the business that can be overlooked. We are a friendly bunch and one of our core aims when founding the team was to be accessible to our clients, we are always available to chat and help as it's what we love to do.

Content Ignite® operates globally, focusing heavily on North America and Europe, but new markets are opening up all the time. If you are an advertiser, publisher, demand partner, press or simply want to find out more about Content Ignite®, please feel free to get in touch, we’d love to hear from you

Supporting Leading Publishers

Our senior team

Trust the professionals

James Hanslip

CEO & Co-Founder

Over 20 Years in the Digital, Advertising, and Tech space. A sales background, previously Commercial Director at Imagine Publishing Sep 2006 – Jun 2010 (Future Publishing acquired Imagine in 2016 for £14m). CRO of Adimia (6 years) and CEO of Lean Digital Media + Content Ignite (3 years).
Ben Spencer

COO & Co-Founder

Ben is a seasoned digital technology professional with over two decades of experience in the industry. With a rich background that includes roles as Head of Digital at Imagine Publishing, CTO of Adimia, COO of Lean Digital Media, and CEO of Content Ignite, his journey is marked by continuous innovation. Currently, he applies his vast expertise and boundary-pushing spirit in his role as Chief Operating Officer, shaping the future of digital tech.
Brian Fitzpatrick


Brian held roles as MD for the EU business of silicon valley start-up Adap.tv (sold to AOL), EU MD of Locos Europe and European managing director of WPP's first agency trading desk, the Media Innovation Group (now Xaxis). Brian is Chairman and Non-Exec Director of Hawk.io, Sayitnow.ai, Good-loop.com, TheGoodNet, and Connectd.co and completed successful exits for StatIQ.co, Faktor.io and Shiftforward.eu.
Ross Webster

Non-Executive Director

20 successful years developing and establishing digital companies from the ground up, running operations and profitable revenue generation across Europe inc. IBM Watson, The Weather Channel and Fairsquare. Specialised in advertising technology, data privacy and digital publishing. Ross offers consultancy services including data and commercial strategies, data privacy (GDPR), DPO services.
Don McQueen

Non-Executive Director

Corporate leader and chairman. Leading and building profitable technology companies. Expertise in corporate strategy, M&A, acquisition integration and turnarounds. Organisational design and change agent experience. Substantial experience in corporations sized £1m - £50m and 10 - 750 staff. Specialties: M&A negotiations, technology commercialisation, organisational design, strategy formulation and implementation.
Jamie Druce


Jamie has held high level tech roles at both Imagine Publishing and Future Plc and has taken that deep publisher knowledge on to upheld the publisher-first mentality at Content Ignite. Passionate about technology and determined to use that to re-shape the ad industry for the better, Jamie believes the industries future is privacy focused, transparent and for the publisher.
Alex Newberry


Alex, a seasoned digital media professional since 2010, started his career at Haymarket Publishing and progressed at publishers like Crash Media and The Official Charts. His well-rounded expertise spans both demand and supply aspects. In addition to publishers, Alex has significantly contributed to various ad tech companies, from start-ups to established corporations such as Ligatus and OpenX, and is the co-founder of the Independent Publishers Alliance.
Steve Grinsted

Publisher Director

Steve, a well networked, consultative digital sales professional with over 18 years in Display, Video, CTV, & SaaS supply side sales. Starting his digital career with Fox Networks, and Monster he then progressed to leading Publisher sales teams for the likes of Switch and Engine Media Exchange. He has a successful track record in building out premium supply partnerships with publishers of all sizes including Global comScore, Holding groups, and Independents.