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In this article, our Privacy and Compliance Analyst, Ross Webster unpacks the publisher privacy conundrum in response to the ICO warnings in the Press Gazette. As a privacy first business, Content Ignite will be sharing more insights on this subject as they unfold over the coming weeks.
https://pressgazette.co.uk/comment-analysis/ico-data-privacy-publishers-2024/
Google still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.
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Google has decided to postpone the deprecation of third-party cookies beyond the initially planned date of Q4 2024. The search giant has cited regulators as the reason, with the Competition and Markets Authority (CMA) needing "sufficient time to review all evidence, including results from industry tests."
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An estimated 98% of publishers could not be meeting the necessary level of compliance. Trackers are being deployed before user consent, or after a user has rejected them or the trackers are not being undisclosed at all.
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A big release for the Content Ignite Fusion platform with v4.3, introducing Ad Stacks, Publisher Integrations, Global Search and more.
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This latest update from the ICO still presents a dilemma for publishers, yet the proposed Consent or Pay model offers a glimmer of hope, especially considering the success of increased consent rates in Germany.
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Core Web Vitals (CWV) have long caused headaches for Publishers. In March 2024, Google are set to replace FID (First Input Delay) with Interaction to Next Paint (INP), as one of the three Core Web Vital metrics.
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