Latest Articles By Content Ignite
Case Study: Enhancing Revenue through Integration of LiveRamp and Google PAIR via Content Ignite's Fusion Platform
Content Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months.
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Content Ignite Launches Policy Centre & ID Solutions
At Content Ignite, we understand the significance of privacy and the intricacies of data protection laws, particularly within the EU. As we continue to prioritise your users privacy, we are thrilled to announce the launch of our latest innovations: the Policy Centre and ID Solutions.
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Prebid Asteroid vs. Content Ignite Experiments: How They Compare
On February 19th, Prebid announced "Asteroid," a tool designed to measure the impact of identity (ID) solutions. Marketed as a unique and powerful solution, a closer look reveals it to be an minor enhancement feature that like the rest of Prebid.
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Understanding The Impact Of A Drop In Traffic On Ad Revenue
Managing traffic fluctuations is a common challenge for publishers. While decreased traffic can impact revenue, understanding the relationship between traffic and monetisation helps publishers make informed decisions and implement effective strategies. This guide outlines key considerations and solutions to help minimise revenue impact during lower traffic periods.
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What Should Publishers Do in Light of the ICO Consent or Pay Guidance?
Although the ICO guidance diverges somewhat from the stricter approach taken by the EDPB, offering UK publishers more flexibility in their business models. However, publishers must carefully navigate these requirements if considering the Consent or Pay model.
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Launching Soon: Insights Hub
Our Insights Hub is set to launch later this quarter, promising to revolutionise the way you access and utilise publishing metrics. Tailored for both seasoned publishers and newcomers, this platform is your gateway to a deeper understanding and enhanced control over your publishing metrics.
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