Programmatic Advertising
Maximise Revenue Through 'Fusion' Technology
Increasing revenue and yield by finding top-performing SSPs through Experiments & Demand-Path Optimisation.
Our Fusion platform and team optimises yield for publishers on their website using a mix of strategies focussing on programmatic experiments, content analytics, user experience, and data analytics
Increasing revenue and yield by finding top-performing SSPs through Experiments & Demand-Path Optimisation.
Trial Native vs Display, In-Image Vs IAB, Adhesion Vs In-Article - find which ad formats drive the highest yield for your website.
Allow Programmatic Advertising CPMs to benchmark and guide your Direct Sales and Private Marketplace (PMP) rates on an ongoing basis.
Analyse and optimise ad placement and sizes using Experiment Technology to identify and implement the highest-yielding ad positions
Use audience segmentation to analyse and understand your best performing content groups to aid editorial focus.
Understand the impact of 3rd-party integrations like Ad Blockers on your revenue and develop strategies to optimise and increasr revenue
Experiment reducing ad placements and seeing the impact on not only revenue but also via your own analytics looking at engagement and bounce rates.
Experiment with new SSPs, paywalls, ad block recovery and formats like video or skins within your existing setup and identify when ad revenues fluctuate.
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