Situation

Kelsey Media faced multiple challenges with their previous provider, prompting them to consider additional hires to address knowledge gaps. The provider struggled to support and monetise the smaller sites within Kelsey’s network and imposed inflexible minimum traffic requirements that did not align with their needs.

Challenge

With multiple and ever-growing domains, Kelsey Media had a highly fragmented structure and required extensive support and guidance to cover areas of disparity in experience and skills. With a vast network, resources were in high demand, making changes in formats, strategies and partnerships challenging and subsequently leaving sites unnurtured and not reaching potential.

Solution

Content Ignite proposed a solution to implement a fully managed service, with a full operational takeover of all 28 sites. This would put partnership, collaboration and reassurance, front and centre of the relationship to comprise of:

• Dedicated UK based Account Management with a close alliance,  providing extensive support.
• The implementation of a standardised Ad Operations process focused on amplifying potential and boosting revenue.
• Strategic guidance to maximise opportunities across both large and smaller properties without discrimination.

With this level of support, there would be no need for Kelsey Media to hire additional manpower, managing overheads, as well as boosting revenues.

Results

The partnership with Content Ignite brought transformative results to Kelsey Media’s network of sites. Across the board, the implementation of a fully managed service and standardised Ad Operations processes delivered measurable success. Notably, User RPM for Amateur Photographer saw a staggering 369% increase, with Stuff achieving an impressive 199% uplift. This consistent growth across flagship sites highlighted the impact of tailored, strategic ad management.

Moreover, Kelsey Media experienced a 129% overall revenue uplift across all flagship sites in the network. The improved performance was a direct result of enhanced ad operations, strategic guidance, and the elimination of barriers that had previously hindered the smaller properties. By addressing these gaps, Content Ignite enabled all domains, regardless of size, to maximise their monetisation potential.

With Content Ignite’s dedicated support, Kelsey Media overcame the challenges of a fragmented structure and resource strain, transforming their network into a cohesive and thriving ecosystem. This partnership not only alleviated the need for additional hires but also established a sustainable model for long-term revenue growth and operational efficiency.

We look forward to continuing to strengthen this partnership and build further on these exciting results!

Testimonial

“We are thrilled with the exceptional work Content Ignite has done for us. Transitioning suppliers can be challenging, and success isn’t always assured, but Content Ignite exceeded our expectations by making the process seamless. They efficiently got all our sites up and running, provided outstanding account management, and were always available to address any concerns. Their guidance throughout the process was impeccable, and it didn’t take long for us to enjoy the benefits of increased revenue. An excellent team—highly knowledgeable and true to their word in delivering results”

Julia Barrass

Head of Commercial

KELSEY Media

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