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Latest Articles

Latest Articles By Content Ignite

Google's Privacy Sandbox Delay: What's next?

Google still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.

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Google's Plan to Deprecate Third-Party Cookies Delayed Once Again

Google has decided to postpone the deprecation of third-party cookies beyond the initially planned date of Q4 2024. The search giant has cited regulators as the reason, with the Competition and Markets Authority (CMA) needing "sufficient time to review all evidence, including results from industry tests."

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The Importance of Checking your Cookies

An estimated 98% of publishers could not be meeting the necessary level of compliance. Trackers are being deployed before user consent, or after a user has rejected them or the trackers are not being undisclosed at all.

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Introducing Fusion Ad Stacks

A big release for the Content Ignite Fusion platform with v4.3, introducing Ad Stacks, Publisher Integrations, Global Search and more.

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Adapting to Change: The Impact of ICO Regulations and the Rise of Consent or Pay Models on Digital Publishing

This latest update from the ICO still presents a dilemma for publishers, yet the proposed Consent or Pay model offers a glimmer of hope, especially considering the success of increased consent rates in Germany.

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Understanding Challenges of INP for Core Web Vitals (CWV) and How To Improve Your Score

Core Web Vitals (CWV) have long caused headaches for Publishers. In March 2024, Google are set to replace FID (First Input Delay) with Interaction to Next Paint (INP), as one of the three Core Web Vital metrics.

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Latest Updates

Latest News About Content Ignite

Content Ignite becomes Google Certified Publishing Partner
Content Ignite is now a Google Certified Publishing Partner (GCPP)
Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers
Adtech Content Ignite launches Ads.txt Insights Tool for publishers
Is your team ready for the technology of the future
Content Ignite sponsor the drinks at AOP Awards 2024
Content Ignite Dynamic Floors Feature in PMW's 'Top 5 adtech tools this week'
Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Content Ignite features in Top 5 adtech tools this week in PMW
Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks
Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks
2024 Should Be the Year of AI-Powered DPO
Thirteen steps in your journey to revenue diversification
With third-party cookies on the way out, here’s what every publisher should be doing now
Publishers’ privacy conundrum in response to ICO warnings
IPA Bellwether Q4 2023: Industry comment
Chrome ‘C-day’: Adtechs on Google’s cookie switch-off
Content Ignite announce the appointment of Brian Fitzpatrick as Chairman
NDA's Winter Trinity Lunch 2022
Giving transparency, trust and control to publishers
NDA Roundtable: Is the industry ready for the privacy-first future?
NDA Roundtable: Where does contextual fit into digital advertising’s privacy-first future?
Total Media Solutions and Content Ignite announce strategic partnership (Exchange Wire)
Total Media Solutions and Content Ignite announce strategic partnership (Adweek)
Total Media Solutions and Content Ignite announce strategic partnership (Mediashotz)
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