Latest Articles By Content Ignite
Content Ignite is delighted to announce its certification as a Google Certified Publishing Partner (GCPP)
Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).
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Optimising Website Ad Performance Using Content Ignite’s Experiment Technology
Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies
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Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing
As no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.
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DPO vs SPO - What’s the difference?
Demand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.
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Mastering Ads.txt File Optimisation with Content Ignites Insight Tool
A guide of wow to improve your Ads.txt file and 5-step overview of understanding our Ads.txt Insights tool
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Google's Privacy Sandbox Delay: What's next?
Google still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.
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