With personalised experiences being the most lucrative and effective way to drive revenue increases, the need for leveraging 1st party data is increasingly prevalent, and a major focus for Content Ignite and the Fusion platform. Using ID solutions to identify and track User activity to improve targeting and maximise performance, Content Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months. This expansion will provide publishers with even more tools to enhance their monetisation strategies and ad targeting precision with total flexibility. Once set up, new ID providers can be added with just a few clicks in the Fusion Platform and zero changes on site!
This case study demonstrates the successful integration of LiveRamp identity resolution with Google Publisher Advertiser Identity Reconciliation (PAIR) through Content Ignite's Fusion platform, resulting in a 4% revenue uplift for a leading website publisher in our network. This initiative leveraged LiveRamp’s sophisticated identity solutions and Google PAIR’s capabilities within Fusion, to optimise ad targeting and improve monetisation strategies.
The publisher struggled to maximise ad revenue due to challenges in identifying users across devices and platforms. This resulted in inefficient ad targeting and reduced returns on advertising spend. A robust solution was therefore required to unify user identities and enhance ad targeting precision to boost their advertising revenue. Actually being able to track the uplift is also very difficult for most publishers, so a requirement was to be able to prove if the test was a success.
The publisher utilised Content Ignite's Fusion platform to integrate LiveRamp’s identity resolution technology with Google PAIR. This powerful combination facilitated:
The integration process involved several key stages:
Within three months of implementation, the publisher noted significant enhancements:
The strategic use of LiveRamp and Google PAIR through Content Ignite's Fusion platform not only provided a technological edge but also directly contributed to bottom-line results. This case study demonstrates how innovative ad technology can effectively address modern challenges and maximise revenue.
Google’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
View ArticleThe Metrics Hub is your window into the performance of your site and your monetisation activity. From ad delivery stats to revenue and latency tracking, it gives you the insights you need—without having to bounce between platforms or second-guess what’s really going on behind the scenes.
View ArticleContent Ignite has developed the Revenue Analytics Hub, a powerful component of the Insights Hub within our Fusion platform. This tool offers publishers a comprehensive view of their earnings performance by integrating direct revenue data with on-site Google Analytics metrics.
View ArticleA standout feature within our Insights Hub is the SSP (Supply-Side Platform) Insights, designed to offer a comprehensive analysis of your SSP partners' performance in the programmatic bidding landscape.
View ArticleContent Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!
View ArticleContent Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months.
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