April 2, 2025

Content Ignite is excited to announce the launch of the Insights Hub within our Fusion platform

Published By
Ben Spencer
Time
Reading Time
3min
Chat
Chat

We understand that our publishers business relies heavily on data, and lacking clear access to your key metrics can lead to confusion and missed revenue opportunities.

Content Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!

You'll find the Insights listed in the left hand side menu when you log in to Fusion. We suggest you take some time to have a good look around and get familiar with all that is on offer and share with your team, but to get you started we recommend checking out the following areas, hand picked by your favourite Content Ignite team members:

Diagnostics

Publishers can be their own detectives and troubleshoot issues and keep their sites healthy via this straightforward view. If they have general questions about how to grow revenue then they really should check the Diagnostics first for a potential easy win - Tirion, Operations Director

The Diagnostics section really helps to highlight issues that publisher may not be aware of and help to remedy them. - Alex, Chief Revenue Officer

SSP Insights

The level of data available enables publishers to be able to perform their own Demand-Path Optimisation (DPO), and analyse data right down to a geo & device level! - Ben, Chief Operating Officer

The SSP Insights Hub offers a great way to visualise the performance of publisher SSP partners. It provides access to incredible stats and easy-to-use graphs super fast allowing for quick identification of revenue opportunities and inefficiencies. - Steve, Publisher Director

Demand Mix

My personal fave would would be the campaign demand mix as this will be super useful for publishers looking to get a view of campaigns running and impressions available - Connor, Advertising Operations Executive

The Insights Hub has been built based on Publisher Feedback, so please do keep that coming. Knowing what works for you, and what you would like more detail on, will help us further develop the platform to make your life easier (and make you look good in front of your stakeholders!) so tell us what you think!

And of course, if you need any guidance, do shout, or check out our documentation for more info

Latest Articles

Latest Articles By Content Ignite

Content Ignite is excited to announce the launch of the Insights Hub within our Fusion platform

Content Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!

View Article

Case Study: Enhancing Revenue through Integration of LiveRamp and Google PAIR via Content Ignite's Fusion Platform

Content Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months.

View Article

Content Ignite Launches Policy Centre & ID Solutions

At Content Ignite, we understand the significance of privacy and the intricacies of data protection laws, particularly within the EU. As we continue to prioritise your users privacy, we are thrilled to announce the launch of our latest innovations: the Policy Centre and ID Solutions.

View Article

Prebid Asteroid vs. Content Ignite Experiments: How They Compare

On February 19th, Prebid announced "Asteroid," a tool designed to measure the impact of identity (ID) solutions. Marketed as a unique and powerful solution, a closer look reveals it to be an minor enhancement feature that like the rest of Prebid.

View Article

Understanding The Impact Of A Drop In Traffic On Ad Revenue

Managing traffic fluctuations is a common challenge for publishers. While decreased traffic can impact revenue, understanding the relationship between traffic and monetisation helps publishers make informed decisions and implement effective strategies. This guide outlines key considerations and solutions to help minimise revenue impact during lower traffic periods.

View Article

What Should Publishers Do in Light of the ICO Consent or Pay Guidance?

Although the ICO guidance diverges somewhat from the stricter approach taken by the EDPB, offering UK publishers more flexibility in their business models. However, publishers must carefully navigate these requirements if considering the Consent or Pay model.

View Article

Impressed? Signup or reach out for your free healthcheck

We only need your email and domain to complete each healthcheck

Preferences

Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information

Accept all cookies

These items are required to enable basic website functionality.

Always active

These items are used to deliver advertising that is more relevant to you and your interests.

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.