At Content Ignite, we understand the significance of privacy and the intricacies of data protection laws, particularly within the EU. As we continue to prioritise your users privacy, we are thrilled to announce the launch of our latest innovations: the Policy Centre and ID Solutions.
Policy Centre: Empowering You with Control
Privacy isn't just a policy; it's a promise. Our new Policy Centre exemplifies this by ensuring that your users personal information (PI) is handled with the utmost care. We firmly believe in giving control back to you, which is why our Policy Centre centralises all terms and activation processes in one place. Your users explicit consent is paramount, and we guarantee transparency and control over the sharing of your PI with third parties.
ID Solutions: Pioneering Personalisation and Privacy
The digital landscape is evolving, and so are the needs for more refined ID solutions. We’re excited to introduce a new integration category within our systems that includes cutting-edge identifiers such as RampID, EUID, and UID2, with more innovative solutions on the way. This initiative allows you to trial the deployment and activation of these identifiers seamlessly.
Fusion's Full Power: Experiment and Elevate
Unlock the full potential of Fusion by experimenting with different configurations and measuring the incremental uplift in your campaigns. Our ID Solutions are designed not only to comply with stringent privacy laws but also to enhance your advertising effectiveness.
Transparency and control are the cornerstones of all our initiatives at Content Ignite. With the launch of the Policy Centre and ID Solutions, we are setting a new standard for privacy-first personalisation in the digital realm. Dive into a new era of digital advertising where your users privacy comes first, and personalisation is second to none.
Google’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
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