On February 19th, Prebid announced "Asteroid," a tool designed to measure the impact of identity (ID) solutions. Marketed as a unique and powerful solution, a closer look reveals it to be an minor enhancement feature that like the rest of Prebid, is merely a tool for its users to take and implement as needed, requiring expertise, other tools and solutions to be of true value. In contrast, Content Ignite’s experiment technology has been ahead of the curve for years, offering publishers comprehensive functionality and insights that Asteroid doesn't currently match.
Asteroid allows publishers to configure experiments within their Prebid setup to test multiple ID solutions. Here's how it works:
Despite the buzz, Asteroid requires the latest Prebid version, lacks confirmed analytics partners, and is still finalising its supporting documentation.
While Prebid focuses on the technical facilitation of experiments, Content Ignite delivers a complete solution, from experiment setup to actionable reporting. Here’s why our technology is superior:
Asteroid cannot schedule experiments. Content Ignite allows you to schedule and manage experiments effortlessly, ensuring your testing aligns with your business goals.
Prebid announced Asteroid without any confirmed analytics partners, leaving publishers to coordinate with third parties. Content Ignite provides an integrated reporting platform, offering real-time insights across both Prebid and GAM data. This holistic view is essential for accurate measurement of incremental uplift.
Our experiments automatically honour ID solutions within GAM, eliminating manual configurations. Asteroid focuses solely on Prebid data, while our solution ensures seamless coverage across your entire ad tech stack.
While Asteroid has no confirmed managed wrapper providers (outside the development team), our experiment tech is tried and tested. Features like "Split by browser" and "Split by geo," which Prebid touts as key benefits, have long been standard in our platform.
Want to run an experiment only in the UK? No problem with Content Ignite. Achieving this level of targeting with Asteroid requires complex dynamic configurations that publishers must manage themselves.
Prebid’s Asteroid demands significant publisher involvement to extract, store, and visualise data. Content Ignite streamlines this process, saving you time and resources while delivering actionable results.
Prebid’s Asteroid is a tool, not a solution. It provides the mechanics of enabling and disabling ID modules but leaves the heavy lifting to publishers. Without built-in reporting, scheduling, or comprehensive targeting, Asteroid requires substantial effort to yield useful data.
Content Ignite, on the other hand, offers a full-service solution that simplifies ID experimentation across your entire stack. Our platform ensures you gain meaningful insights with minimal effort, enabling smarter decisions and better outcomes.
Google’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
View ArticleThe Metrics Hub is your window into the performance of your site and your monetisation activity. From ad delivery stats to revenue and latency tracking, it gives you the insights you need—without having to bounce between platforms or second-guess what’s really going on behind the scenes.
View ArticleContent Ignite has developed the Revenue Analytics Hub, a powerful component of the Insights Hub within our Fusion platform. This tool offers publishers a comprehensive view of their earnings performance by integrating direct revenue data with on-site Google Analytics metrics.
View ArticleA standout feature within our Insights Hub is the SSP (Supply-Side Platform) Insights, designed to offer a comprehensive analysis of your SSP partners' performance in the programmatic bidding landscape.
View ArticleContent Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!
View ArticleContent Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months.
View ArticleWe only need your email and domain to complete each healthcheck