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In this article, our Privacy and Compliance Analyst, Ross Webster unpacks the publisher privacy conundrum in response to the ICO warnings in the Press Gazette. As a privacy first business, Content Ignite will be sharing more insights on this subject as they unfold over the coming weeks.
https://pressgazette.co.uk/comment-analysis/ico-data-privacy-publishers-2024/
Google’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
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The Metrics Hub is your window into the performance of your site and your monetisation activity. From ad delivery stats to revenue and latency tracking, it gives you the insights you need—without having to bounce between platforms or second-guess what’s really going on behind the scenes.
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Content Ignite has developed the Revenue Analytics Hub, a powerful component of the Insights Hub within our Fusion platform. This tool offers publishers a comprehensive view of their earnings performance by integrating direct revenue data with on-site Google Analytics metrics.
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A standout feature within our Insights Hub is the SSP (Supply-Side Platform) Insights, designed to offer a comprehensive analysis of your SSP partners' performance in the programmatic bidding landscape.
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Content Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!
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Content Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months.
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