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In this article, our Privacy and Compliance Analyst, Ross Webster unpacks the publisher privacy conundrum in response to the ICO warnings in the Press Gazette. As a privacy first business, Content Ignite will be sharing more insights on this subject as they unfold over the coming weeks.
https://pressgazette.co.uk/comment-analysis/ico-data-privacy-publishers-2024/
Content Ignite has unveiled the Publisher Hub—a comprehensive platform consisting of three key areas: Ads.txt Insights, Core Web Vitals monitoring, and Revenue Analytics.
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Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).
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Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies
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As no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.
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Demand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.
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A guide of wow to improve your Ads.txt file and 5-step overview of understanding our Ads.txt Insights tool
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Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information
