April 22, 2022

Content Ignite release v.1.0 Wordpress plugin for Publishers

Published By
Ben Spencer
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2 min
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After feedback from Publishers and with development resource increasingly hard to come by, our development team at Content Ignite have released the first version of our Wordpress plugin.

This release allows our Publishers to quickly add our Content Ignite Publisher Tag to their site without the cost of developer time.

v1.0 is a simple release - simply add the UID (unique identifier) into Wordpress from our Content Ignite Publishing Cloud and after approval from our Support team, Publishers will be able to start monetising their website Display, Native & Video ad formats.

Signup with Content Ignite today and our team will be in touch;
https://contentignite.com/sign-up

Install our plugin on your Wordpress site today;
https://wordpress.org/plugins/content-ignite/

Wordress plugin by Content Ignite

Who are Content Ignite?

Content Ignite creates advertising technology to directly connect Brands & Advertisers with high-quality Publishers utilising GDPR-compliant contextual data, engaging ad units and Holistic Event Attribution Technology (HEAT) to track ROI.

Why partner with Content Ignite?

Utilise our existing demand stack through a combination of direct deals & PMPs, Google Ad Exchange, Google Open Bidding and Header Bidding partners — or through Content Ignite’s SaaS solution, which connects Content Ignite’s Publishing Cloud to the Publishers Google Ad Manager (GAM) account.

This provides the Publisher high-impact ad units such as In-Image, In-Article, Adhesion and In-Stream Video but also complete control over what ads serve on their site - through every ad unit.

Why do Publishers choose Content Ignite?

Our competitors restrict Publishers by not allowing them to use their own ad demand, taking large revenue shares and giving them limited control over the ad units that get displayed on their websites.

Content Ignite change this approach by allowing Publishers choice over what ad demand is used (theirs or ours) via our suite of highly-engaging ad products. Using our self-serve SaaS solution, our transparent reporting and revenue shares — we give the Publisher complete control over what ad units serve to their sites.

It’s time for Publishers to take back control

Latest Articles

Latest Articles By Content Ignite

Optimising Website Ad Performance Using Content Ignite’s Experiment Technology

Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies

View Article

Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing

As no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.

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DPO vs SPO - What’s the difference?

Demand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.

View Article

Mastering Ads.txt File Optimisation with Content Ignites Insight Tool

A guide of wow to improve your Ads.txt file and 5-step overview of understanding our Ads.txt Insights tool

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Google's Privacy Sandbox Delay: What's next?

Google still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.

View Article

Google's Plan to Deprecate Third-Party Cookies Delayed Once Again

Google has decided to postpone the deprecation of third-party cookies beyond the initially planned date of Q4 2024. The search giant has cited regulators as the reason, with the Competition and Markets Authority (CMA) needing "sufficient time to review all evidence, including results from industry tests."

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